Ferguson Waterworks Collaborates with Transcend to Offer Utilities Automated Design Tools for Digitizing Water & Wastewater Treatment Capital Plans

Princeton, N.J., May 3, 2023 — Ferguson Waterworks and Transcend announced today a collaboration that benefits utility customers throughout Ferguson’s extensive network of over 1,600 locations. Transcend’s generative design SaaS tool, the Transcend Design Generator (TDG), is now available to Ferguson municipal, utility, engineering, and design build customers to help them streamline capital planning, conceptual design decision making, design build pursuits, and risk management related to treatment infrastructure, complementing Ferguson’s existing water solutions. 

Transcend is a provider of innovative SaaS tools for the automated design of critical infrastructure. Solutions include TDG for water & wastewater treatment works, aeration blower sizing tools, water unit conversion calculators, and more. When combined with Ferguson’s deep domain expertise, industry-leading relationships, and advanced infrastructure products, customers can streamline processes between planning, pursuits, design, and construction.

For the conceptual design of treatment works, Ferguson customers will have the opportunity to access TDG and its associated automated design capabilities, including 3D BIM modeling, Piping & Instrumentation Diagrams, Process Flow Diagrams, CAPEX/OPEX documentation, equipment lists, and more. This software enables utilities to fully digitize their existing treatment works, plan upgrades and expansions, and assess more treatment options than possible using traditional, manual design methods.  

“Utility owners, designers, and design builders are facing many challenges managing aging treatment works projects. More stringent regulatory requirements, extreme weather events, and tightened budgets put our water & wastewater leaders in a tough spot. Now more than ever, stakeholders need access to technology and options to find cost-effective and low-risk solutions that can create a more predictable future in the earliest phases of capital projects – the conceptual design phase,” said Adam Tank, co-founder and Chief Customer Officer at Transcend. “Ferguson can now leverage Transcend’s advanced cloud-based SaaS automated design software to complement its existing product offerings for customers.”

“Our goal is to make our customers’ complex projects simple throughout the project lifecycle,” said Steven Kennedy, Ferguson Waterworks, senior director of the Strategic Infrastructure Group. “Collaborating with Transcend further cements our position as a design and preconstruction solution provider and brings a service to our customers that helps save time, reduce costs, and answer the challenging question of what to build.”

About Ferguson

Ferguson plc (NYSE: FERG; LSE: FERG) is a leading value-added distributor in North America providing expertise, solutions and products from infrastructure, plumbing and appliances to HVAC, fire, fabrication and more. We exist to make our customers’ complex projects simple, successful and sustainable. Ferguson is headquartered in the U.K., with its operations and associates solely focused on North America and managed from Newport News, Virginia. For more information, please visit www.corporate.ferguson.com or follow us on LinkedIn www.linkedin.com/company/ferguson-enterprises.

About Transcend

Transcend is a B2B Software-as-a-Service company that offers generative design software to serve the global technology/OEM, Asset Owner/Utility, and EPC/AEC sectors. Through its flagship platform, the Transcend Design Generator (TDG), process, mechanical, structural, electrical, civil, and architectural design disciplines are integrated into a hosted cloud-based software that permits users to input data and automatically generate a complete preliminary engineering design for a variety of critical infrastructure projects and vertical assets.


Technology Providers & OEMs Technology Providers & OEMs

TDG rapidly generates accurate budgetary proposals to help suppliers bid more, win more, and sell more.

Asset Owners and Utilities Asset Owners and Utilities

TDG streamlines the capital planning and conceptual design processes to accelerate project timelines and deliver better outcomes.

EPCs, AECs, and Consultants EPCs, AECs, and Consultants

TDG enables engineering firms to deliver more value to their clients & increase competitiveness.

Individuals Individuals

TDG works for individual engineers who want to grow their business and reduce their non-billable time.

Academic Academic

Transcend supports students and professors around the world to incorporate TDG into their curriculum.


Articles Articles

Read posts written by Transcend team members sharing their points of view on the company mission, vision, and products.

Webinars Webinars

Watch on-demand webinars like Transcend’s popular ‘How To’ series.

Case studies Case studies

Understand how Transcend’s customers are utilizing TDG to bring more value to their customers and grow their businesses.


View a list of the questions we are most frequently asked about our company and our software

Transcend tools Transcend tools

Access a number of tools Transcend has developed to help engineers and industry professionals take back their time.

Security Security

Learn more about Transcend’s security practices


Water and Wastewater Water and Wastewater

TDG creates unique, optimized designs of water & wastewater treatment facilities by automatically combining decisions and calculations from each engineering field.

Power Power

TDG creates unique, optimized designs of T&D assets by automatically combining decisions and calculations from each engineering discipline.