Transcend at WEFTEC 2025: Where to Connect and What’s Next

WEFTEC is where the water sector comes together to chart its future. This year, Transcend will be at the center of the conversation — on stage with industry leaders, in the booth with Autodesk and Xylem, and across the show floor as we share the next chapter of our platform.

From networking to new product features, here’s how you can connect with Transcend in Chicago.


Connect with Us at WEFTEC

Sponsored Happy Hour
📍 Mon, Sept. 29 | 3–5PM | Autodesk Booth 1236
Join Transcend and Autodesk for drinks, snacks, and prizes. A great opportunity to connect with industry peers and our team in a casual setting.

How Xylem Leverages TDG Talk
📍 Tue, Sept. 30 | 9:30–10AM | Xylem Booth 1221
Don Jones of Xylem and Adam Tank of Transcend team up to explore how automation and generative design are shaping the future of infrastructure planning. As recently highlighted in Global Water Intelligence, our collaboration is proving how utilities and OEMs alike can accelerate smarter infrastructure decisions.

Automating Capital Planning Theater Talk
📍 Tue, Sept. 30 | 11–11:30AM | Autodesk Booth 1236
Adam Tank dives into how utilities are reducing design time by up to 80% and making smarter CAPEX decisions with Transcend Design Generator.

Water and AI Panel
📍 Wed, Oct. 1 | 10:15–11AM | McCormick Booth 6706
Adam Tank and Jessi Tseng join a panel of experts to discuss how AI is transforming the water sector and what lies ahead.


What’s New in Transcend

Beyond our WEFTEC sessions, we’re introducing major updates to the Transcend Design Generator (TDG) and the broader platform — bringing more transparency, traceability, and power to the design process. We’ll be previewing these updates throughout the week, and our team is ready to share how they can transform the way your organization approaches design.

Approvals & Revisions: Structured Collaboration
Approvals & Revisions are now being piloted with customers to bring formal QA/QC, traceability, and accountability into TDG projects. These capabilities are designed to scale across the platform in the months ahead.

  • For ECs: streamlined QA/QC and a transparent revision history.

  • For Asset Owners: traceability and compliance across every project.

  • For OEMs: built-in accountability that keeps product standards aligned with design outcomes.

Configurators: Standardize and Scale
Our new Configurators digitize repeatable engineering tasks into governed, reusable modules — helping OEMs and EPCs bring consistency and efficiency to proposal workflows.

COMING SOON: Advanced Process Modeling
Later this week, we’ll be sharing news of a major new integration that brings advanced process modeling into TDG. This addition will strengthen how engineers validate designs and embed scientific precision directly into automated workflows. Stay tuned for the full announcement.


Why It Matters

Every infrastructure project starts with data and structure. By embedding compliance, collaboration, and advanced modeling directly into the design phase, Transcend is helping utilities, consultants, and OEMs:

  • Reduce rework and risk

  • Standardize and accelerate delivery

  • Make better long-term decisions with confidence

We’re looking forward to connecting with you on what’s coming and how Transcend is shaping the future of critical infrastructure design.

👉 Book a meeting with our team to see how Transcend can transform your next project.

Adam Tank

Adam Tank has over 15 years of experience in water with a focus on business development, software, and engineering. As the Chief Communications Officer he has responsibility for ensuring Transcend is the leading voice for generative design in critical infrastructure. Most recently he served as the North America Smarts Cities Director for Suez. He previously led, and sold, a robotics spin-out of the General Electric corporation which focused on cutting-edge potable water pipe rehabilitation techniques. Prior to that he served as GE Water’s Digital Water Leader, managing venture investments and creating software solutions for water distribution challenges.

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