United Utilities names the eight new tech firms in its Innovation Lab 3

We are proud to be one of the selected companies this year and excited to show TDG’s advantages for one of the largest utilities in the UK. Please see the original announcement below.

• Eight firms from Birkenhead to Australia’s Sunshine Coast among the winners

• 12-week programme starts now to incubate and co-create ideas for the water sector

• Prior winners already making waves in the industry

Low carbon 3D-concrete printing, sludge-cleaning microbes and satellites that hunt potential pipeline fractures – just three of the pioneering new technologies to make it onto United Utilities’ third Innovation Lab.

The UK water company has announced the eight winners of its latest much-admired global tech hunt for bright new ideas.

The innovative technologies will now be developed hand-in-hand with United Utilities, which gives them unrivaled access to the company’s expertise, processes, data, and resources to help co-develop and bring them to market for the water sector.

This year’s winning suppliers come from as near as Birkenhead, in Liverpool, to the Sunshine Coast of Australia via Europe and the US.

A total of 103 suppliers submitted a bumper crop of 118 ideas to meet the themes of Systems Thinking, Circular Economy, Future of Water, and Wild Card. It was an increase in applications of 58% in previous years. Twenty were invited to virtually pitch their ideas in November.

United Utilities Head of Innovation Kieran Brocklebank said although the coronavirus pandemic had prevented assessments and pitches taking place in person, it clearly had not been a barrier to ingenuity:

“It’s almost become normal for us to say how impressed we are at the standard and sheer brilliance of some of the ideas that come our way, but it really is true. Every one of them deserved help getting their foot in the door of the water industry, but we can only take eight. We’re really looking forward to nurturing them and co-creating with them for the benefit of everyone in the water sector,” he said.

The eight winning suppliers are:

(Circular economy category)

• Changemaker 3D, a company from Malvern, UK, using mobile robotics machinery to 3D-print bespoke low carbon concrete items on site more quickly and with less waste than traditional cast or pre-cast.

• Genesis Biosciences, a company from Cardiff, Wales, which has combined a fine natural mineral with specially selected microbes to aid anaerobic digestion, reduce sludge and generate more renewable energy.

(Future of Water category)

• Leakster Pty, a company from Queensland, Australia, which has developed a prototype Internet of Things (IoT) AI leak sensor which non-invasively monitors pipe condition to spot leaks, locate them and gauge their size.

• SME Water, a company from Birkenhead, UK, who use machine-learning and applied data science to analyse flows in district metered areas and provide better understanding of water demand.

(Systems Thinking category)

• HWM, an established company from Cwmbran, Wales, with a novel idea for easy-install, low maintenance monitors and software to spot sewer blockages.

• Noam, a firm from San Francisco, USA, using automated systems thinking to bring insight into unstructured data and spot trends, save costs and improve forecasting.

(Wildcard category)

• Planetek Italia, a company from Bari, Italy, combining satellite monitoring, ground-based activity monitoring and AI to detect the millimetre-scale ground movements which could lead to pipe fractures.

• Transcend Software Inc.,a company from New Jersey, USA, whose automated cloud-based design software can generate complete preliminary engineering packages at a fraction of the cost and time.

These eight companies will now spend 12 weeks with United Utilities before presenting their final products at a Demo day in April.

United Utilities’ technology incubator programme is run in conjunction with L Marks and has successfully launched a number of new suppliers into the water market since it began in 2017.

Cumbrian firm Typhon took part in Innovation Lab 1 and developed its unique water treatment solution using advanced LED bulbs. Its first units are being installed this month, with the technology attracting interest from water companies and industrial users around the world.

Another UK company FIDO Tech took part in Innovation Lab 2 and its leakage detection solutions are now up and running at United Utilities and currently being piloted around the world.

For more information about the programme, click here.

About United Utilities

United Utilities is the UK’s largest listed water company and manages the regulated water and wastewater network in North West England – which includes Cumbria, Cheshire, Greater

Manchester, Lancashire and Merseyside with a combined population of nearly seven million. United Utilities’ headquarters are in Warrington. Its shares are listed on the London Stock Exchange and the FTSE 100 Index.

The company is accredited with the Service Mark by the Institute of Customer Service and it has retained World Class Status in the Dow Jones Sustainability Index for the 13th year in succession. In 2020 United Utilities was one of just 50 firms worldwide to feature in the Global Challenges Index (GCX) in recognition of its pioneering approach to seven global challenges: climate change, the provision of clean drinking water, deforestation, biodiversity, population development, poverty and global governance.

About L Marks

L Marks are transforming world-leading organisations through integrating pioneering technologies and inspiring an entrepreneurial ethos. Founded with a mission to create purposeful change and with an appreciation that collaboration is the accelerant for authentic transformation, L Marks is the engine powering innovation programmes across various sectors and has launched over 60 initiatives across the UK, Europe, Israel, Asia, and the US.

Working with partners that include BMW, Lloyd’s of London, and Arsenal FC, L Marks has created the UK’s largest network of corporate innovation labs and is now recognised as a leader in business change. L Marks collaboration programmes establish innovation as a key characteristic of their partners’ businesses, driving a dynamic culture and, ultimately, fuelling growth.

Through creating these relationships and experiences, L Marks is achieving rapid transformation across industries, accelerating the businesses of the future and making change happen today.


Technology Providers & OEMs Technology Providers & OEMs

TDG rapidly generates accurate budgetary proposals to help suppliers bid more, win more, and sell more.

Asset Owners and Utilities Asset Owners and Utilities

TDG streamlines the capital planning and conceptual design processes to accelerate project timelines and deliver better outcomes.

EPCs, AECs, and Consultants EPCs, AECs, and Consultants

TDG enables engineering firms to deliver more value to their clients & increase competitiveness.

Individuals Individuals

TDG works for individual engineers who want to grow their business and reduce their non-billable time.

Academic Academic

Transcend supports students and professors around the world to incorporate TDG into their curriculum.


Articles Articles

Read posts written by Transcend team members sharing their points of view on the company mission, vision, and products.

Webinars Webinars

Watch on-demand webinars like Transcend’s popular ‘How To’ series.

Case studies Case studies

Understand how Transcend’s customers are utilizing TDG to bring more value to their customers and grow their businesses.


View a list of the questions we are most frequently asked about our company and our software

Transcend tools Transcend tools

Access a number of tools Transcend has developed to help engineers and industry professionals take back their time.

Security Security

Learn more about Transcend’s security practices


Water and Wastewater Water and Wastewater

TDG creates unique, optimized designs of water & wastewater treatment facilities by automatically combining decisions and calculations from each engineering field.

Power Power

TDG creates unique, optimized designs of T&D assets by automatically combining decisions and calculations from each engineering discipline.