Generative Design Software Powering
The Transcend Design Generator (TDG) gives utilities, engineers, and manufacturers clarity from day one.
70+
countries supported
20,000
projects optimized
418M
people impacted
Trusted by
Your World Keeps Getting Harder
The front-end of infrastructure remains the most fragmented and least digitized phase—but it defines cost, timeline, and sustainability.
Regulatory pressures, decarbonization, and aging infrastructure are forcing faster, smarter decisions.
Generative design and intelligent optioneering are no longer futuristic—they're essential.
The solution
Move faster, align earlier, and build with confidence
Gain structure, standardization, and traceability for every project
Eliminate delays, avoid surprises, and collaborate better than ever
"Partnering with Transcend has transformed our project evaluation and design processes. [It] has not only enabled us to cut costs by up to 80 in preliminary design but also empowered us to make more strategic decisions and embrace new treatment technologies."
Caique Amorim, Sanitary and Environmental Engineer
How TDG Works
TDG combines first principles engineering, parametric design rules, and proprietary data sets to generate high-fidelity conceptual designs—fast.
Generate a Sample DesignEnter project and site-specific parameters
TDG validates inputs and runs simulations
Automatically generate validated, reusable data sets and engineering-ready files including PFDs, BOQs, 3D BIM files, and more
Compare options, share, and move forward confidently
Supporting your momentum
Transcend supports your entire design process—from automated engineering solutions and implementation to ongoing training & enablement.
Automate complex workflows with one powerful engineering design platform.
TDG integrates process, mechanical, civil, and electrical design logic to produce complete, multi-option packages you can use immediately.
Generative design tools and optioneering
Generative CAD outputs like PFDs, BIM files, BOQs and more
Embedded OEM technologies
Structured onboarding and real-time collaboration.
Our services team partners with you to configure TDG, define use cases, and scale adoption with confidence.
Personalized onboarding plans
Technical support
Use case development and rollout
Digestible training built for real infrastructure challenges.
The Transcend Design Academy offers CEU-accredited, on-demand courses for teams working in Water, Wastewater, and Power.
Generative design and optioneering fundamentals
Sector-specific paths for engineers and planners
Deep dives into lift stations, interconnections, PFAS, and more
What is generative design software?
Generative design software uses rules-based automation and algorithms to generate complete, viable design options based on a set of inputs, constraints, and standards.
While it’s been used in architecture and manufacturing for years, generative design is now becoming critical for infrastructure—where time, cost, and risk pressures are mounting.
At its best, generative design structures foundational design data so it can be used downstream. That’s what sets Transcend apart. TDG was built specifically for water, power, and wastewater infrastructure. It produces context-aware, metadata-rich outputs grounded in real engineering standards, helping teams automate the most repetitive parts of early-stage design and align faster on the right path forward.
How does generative design benefit critical infrastructure projects?
Generative design enables infrastructure teams to evaluate more design options, faster—without sacrificing quality or compliance.
By automating the front end of the design process, it accelerates timelines, reduces rework, and generates design data that’s ready to be used across planning, construction, and operations.
TDG goes a step further: it creates structured, auditable data from the start, helping organizations reduce risk, retain organizational knowledge, and improve collaboration across utilities, AECs, and OEMs. The result is smarter capital planning, faster permitting, and more resilient infrastructure delivery.
Which industries use generative design tools?
Generative design is increasingly used in industries with complex design and approval workflows, including:
TDG is the only generative design software purpose-built for these sectors—helping each stakeholder work faster and more strategically, with minimal disruption to existing workflows.
What makes TDG different from other generative design solutions?
Most generative design software is built for manufacturing or architecture. TDG was built for infrastructure—and that changes everything.
Yes - it creates geometry and optimizes projects... but also produces high-fidelity, engineering-grade design packages—like 3D models, drawings, and documentation—using your organizations standards, specifications, and project constraints.
TDG also helps structure foundational design data in a way that makes it useful across the lifecycle of an asset, helping teams avoid “automating chaos” and instead build systems that are more repeatable, resilient, and intelligent. It’s the only solution proven to do this in the complex regulatory and operational environments of utilities, AECs, and OEMs.
How can I get started with generative design for my projects?
The best way to get started is with a guided demo of the Transcend Design Generator. Our team will walk you through how it works, what outputs you’ll receive, and how it can integrate into your existing design and decision-making workflows.
Whether you're exploring sustainable solutions, facing regulatory pressures, or navigating digital design transformation—TDG is built to help you move faster with less risk. Reach out to schedule a conversation and explore what’s possible for your team.
Max Mackenzie
CEO, Prosper
"Our partnership with Transcend marks a pivotal moment for Prosper. Integrating our gas infusion technology into TDG not only advances sustainable treatment methods but also drives significant energy savings, a crucial step towards a greener future."
Momoko Nitta
Senior Urban Development Specialist, ADB
“With Transcend’s generative design capabilities, we identified options that reduced project risk and cost by minimizing the facility’s footprint. Transcend sped up our decision-making by generating actionable data, including CAPEX, OPEX, and footprint information within hours.”
Pete Cavagnaro
Director of Water Resources Recovery Solutions, The University of Michigan
“We’re in a different world today. It’s not a matter of if, it’s a matter of when. Just the economics of design and from what I’ve seen, your product can do in terms of the initial output. Why wouldn’t you want access to this as a tool in developing your initial work plans and concept designs?"
Ajay Nair
Global Director of Commercial and Technical Strategy, Microvi
"I often had to work through the night to deliver something to a client — not anymore."
Phillip Dand
Sr. Engineer, Aqua Consultants
"The Transcend Design Generator represents the future of capital planning and master planning efforts for WWRF’s. We’re looking forward to working more closely with the Transcend team on subsequent projects."
Elma Kapa
Program Lead, Xylem
"Putting together proposals for complex wastewater treatment plants can be cumbersome and take a long time. Transcend’s software, through automation of wastewater treatment designs, can significantly reduce the response times to Xylem’s customers."
Dave Prinzhorn
Sr. Engineer, Stanley Consultants
"The Transcend Team has been a pleasure to work with throughout the life of this project. I see several more opportunities to utilize this software to meet the needs of our important clients and continue to complete projects within our promised timeframes and within the budgets that our clients have to work with."
Application Engineer
US Membrane Manufacturer
"I was spending nearly 600 hours a year on standard budgetary proposals and Transcend Design Generator reduced the time to create these by 75%. It allowed me to get back to our sales team and customers faster and spend more time on detailed design for our clients!"
Engineering Executive
Murray & Roberts
"To get this level of detail, so professionally packaged in such a short time is truly a game changer in wwtp design."
featured content
Reports, webinars, and technical insights for infrastructure teams.
Discover how TDG could optimize your next infrastructure project.
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