Generative Design Software Powering

The FUTURE of Critical Infrastructure Design

The Transcend Design Generator (TDG) gives utilities, engineers, and manufacturers clarity from day one.

70+

countries supported

20,000

projects optimized

418M

people impacted

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Trusted by

Your World Keeps Getting Harder

Faster, Better Decisions Backed by Clarity

Solve Your Design Challenges

The front-end of infrastructure remains the most fragmented and least digitized phase—but it defines cost, timeline, and sustainability.

Regulatory pressures, decarbonization, and aging infrastructure are forcing faster, smarter decisions.

Generative design and intelligent optioneering are no longer futuristic—they're essential.

The solution

Solution 1

Move faster, align earlier, and build with confidence

Solution 1

Gain structure, standardization, and traceability for every project

Solution 1

Eliminate delays, avoid surprises, and collaborate better than ever

How TDG Works

We put better infrastructure development into action.

TDG combines first principles engineering, parametric design rules, and proprietary data sets to generate high-fidelity conceptual designs—fast.

Generate a Sample Design
1

Enter project and site-specific parameters

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TDG validates inputs and runs simulations

3

Automatically generate validated, reusable data sets and engineering-ready files including PFDs, BOQs, 3D BIM files, and more

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Compare options, share, and move forward confidently

Supporting your momentum

One Platform, Built to Scale

Transcend supports your entire design process—from automated engineering solutions and implementation to ongoing training & enablement.

The TDG Platform

Automate complex workflows with one powerful engineering design platform.

TDG integrates process, mechanical, civil, and electrical design logic to produce complete, multi-option packages you can use immediately.

Generative design tools and optioneering

Generative CAD outputs like PFDs, BIM files, BOQs and more

Embedded OEM technologies

Expert Support

Structured onboarding and real-time collaboration.

Our services team partners with you to configure TDG, define use cases, and scale adoption with confidence.

Personalized onboarding plans

Technical support

Use case development and rollout

Learning & Enablement

Digestible training built for real infrastructure challenges.

The Transcend Design Academy offers CEU-accredited, on-demand courses for teams working in Water, Wastewater, and Power.

Generative design and optioneering fundamentals

Sector-specific paths for engineers and planners

Deep dives into lift stations, interconnections, PFAS, and more

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FAQs

What is generative design software?

Generative design software uses rules-based automation and algorithms to generate complete, viable design options based on a set of inputs, constraints, and standards.

While it’s been used in architecture and manufacturing for years, generative design is now becoming critical for infrastructure—where time, cost, and risk pressures are mounting.

At its best, generative design structures foundational design data so it can be used downstream. That’s what sets Transcend apart. TDG was built specifically for water, power, and wastewater infrastructure. It produces context-aware, metadata-rich outputs grounded in real engineering standards, helping teams automate the most repetitive parts of early-stage design and align faster on the right path forward.

How does generative design benefit critical infrastructure projects?

Generative design enables infrastructure teams to evaluate more design options, faster—without sacrificing quality or compliance.

By automating the front end of the design process, it accelerates timelines, reduces rework, and generates design data that’s ready to be used across planning, construction, and operations.

TDG goes a step further: it creates structured, auditable data from the start, helping organizations reduce risk, retain organizational knowledge, and improve collaboration across utilities, AECs, and OEMs. The result is smarter capital planning, faster permitting, and more resilient infrastructure delivery.

Which industries use generative design tools? 

Generative design is increasingly used in industries with complex design and approval workflows, including:

  • Water and wastewater utilities: to evaluate treatment options, meet new regulations, and reduce design costs
  • Power utilities: to reduce interconnect backlogs, digitize assets, and meet grid modernization goals
  • Engineering consulting firms: to scale design delivery, preserve margins, and support digital transformation
  • OEMs: to automate proposal generation and get their equipment specified more often and earlier in projects

TDG is the only generative design software purpose-built for these sectors—helping each stakeholder work faster and more strategically, with minimal disruption to existing workflows.

What makes TDG different from other generative design solutions?

Most generative design software is built for manufacturing or architecture. TDG was built for infrastructure—and that changes everything.

Yes - it creates geometry and optimizes projects... but also produces high-fidelity, engineering-grade design packages—like 3D models, drawings, and documentation—using your organizations standards, specifications, and project constraints.

TDG also helps structure foundational design data in a way that makes it useful across the lifecycle of an asset, helping teams avoid “automating chaos” and instead build systems that are more repeatable, resilient, and intelligent. It’s the only solution proven to do this in the complex regulatory and operational environments of utilities, AECs, and OEMs.

How can I get started with generative design for my projects? 

The best way to get started is with a guided demo of the Transcend Design Generator. Our team will walk you through how it works, what outputs you’ll receive, and how it can integrate into your existing design and decision-making workflows.

Whether you're exploring sustainable solutions, facing regulatory pressures, or navigating digital design transformation—TDG is built to help you move faster with less risk. Reach out to schedule a conversation and explore what’s possible for your team.

Testimonials and Outcomes

Explore Case Studies
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Max Mackenzie

CEO, Prosper

"Our partnership with Transcend marks a pivotal moment for Prosper. Integrating our gas infusion technology into TDG not only advances sustainable treatment methods but also drives significant energy savings, a crucial step towards a greener future."

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Momoko Nitta

Senior Urban Development Specialist, ADB

“With Transcend’s generative design capabilities, we identified options that reduced project risk and cost by minimizing the facility’s footprint. Transcend sped up our decision-making by generating actionable data, including CAPEX, OPEX, and footprint information within hours.”

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Pete Cavagnaro

Director of Water Resources Recovery Solutions, The University of Michigan

“We’re in a different world today. It’s not a matter of if, it’s a matter of when. Just the economics of design and from what I’ve seen, your product can do in terms of the initial output. Why wouldn’t you want access to this as a tool in developing your initial work plans and concept designs?"

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Ajay Nair

Global Director of Commercial and Technical Strategy, Microvi

"I often had to work through the night to deliver something to a client — not anymore."

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Phillip Dand

Sr. Engineer, Aqua Consultants

"The Transcend Design Generator represents the future of capital planning and master planning efforts for WWRF’s. We’re looking forward to working more closely with the Transcend team on subsequent projects."

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Elma Kapa

Program Lead, Xylem

"Putting together proposals for complex wastewater treatment plants can be cumbersome and take a long time. Transcend’s software, through automation of wastewater treatment designs, can significantly reduce the response times to Xylem’s customers."

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Dave Prinzhorn

Sr. Engineer, Stanley Consultants

"The Transcend Team has been a pleasure to work with throughout the life of this project. I see several more opportunities to utilize this software to meet the needs of our important clients and continue to complete projects within our promised timeframes and within the budgets that our clients have to work with."

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Application Engineer

US Membrane Manufacturer

"I was spending nearly 600 hours a year on standard budgetary proposals and Transcend Design Generator reduced the time to create these by 75%. It allowed me to get back to our sales team and customers faster and spend more time on detailed design for our clients!"

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Engineering Executive

Murray & Roberts

"To get this level of detail, so professionally packaged in such a short time is truly a game changer in wwtp design."

Ready to Build Better?

Discover how TDG could optimize your next infrastructure project.

Book a Consultation

Clients

Technology Providers & OEMs Technology Providers & OEMs

TDG rapidly generates accurate budgetary proposals to help suppliers bid more, win more, and sell more.

Asset Owners and Utilities Asset Owners and Utilities

TDG streamlines the capital planning and conceptual design processes to accelerate project timelines and deliver better outcomes.

EPCs, AECs, and Consultants EPCs, AECs, and Consultants

TDG enables engineering firms to deliver more value to their clients & increase competitiveness.

Individuals Individuals

TDG works for individual engineers who want to grow their business and reduce their non-billable time.

Academic Academic

Transcend supports students and professors around the world to incorporate TDG into their curriculum.

Resources

Articles Articles

Read posts written by Transcend team members sharing their points of view on the company mission, vision, and products.

Webinars Webinars

Register for our upcoming webinars or watch on-demand webinars like Transcend’s popular ‘How To’ Series.

Case studies Case studies

Understand how Transcend’s customers are utilizing TDG to bring more value to their customers and grow their businesses.

FAQ FAQ

View a list of the questions we are most frequently asked about our company and our software

Transcend tools Transcend tools

Access a number of tools Transcend has developed to help engineers and industry professionals take back their time.

Security Security

Learn more about Transcend’s security practices

Industries

Water and Wastewater Water and Wastewater

TDG creates unique, optimized designs of water & wastewater treatment facilities by automatically combining decisions and calculations from each engineering field.

Power Power

TDG creates unique, optimized designs of T&D assets by automatically combining decisions and calculations from each engineering discipline.

Solutions

WWTP Design WWTP Design

TDG generates optimized, unique designs for water and wastewater treatment facilities by automating decisions and calculations across engineering fields.

Substation Design Substation Design

TDG generates optimized, unique designs for T&D assets by automating decisions and calculations across engineering disciplines.

Utility Interconnection Hub Utility Interconnection Hub

For transmission providers and power utilities, simplify the interconnection process by integrating TDG into your website to ensure developers submit fully compliant collector substation designs from the start.

White Label Proposal Generator White Label Proposal Generator

Generate qualified leads, elevate your customer experience, and simplify your engineering and channel partner workflows in an intuitive, user-friendly interface integrated into your website.

PFAS Feasibility Study PFAS Feasibility Study

For drinking water utilities, automatically generate accurate CAPEX and OPEX estimates to calculate the cost of upgrading your facility to meet stringent PFAS regulations

Booster Station Design Booster Station Design

Automates and simplify the complex process of designing booster pumping stations

Value Discovery Program Value Discovery Program

For engineering consultants, explore and implement generative design with expert guidance, structured onboarding, and full access to TDG to identify high-value use cases and drive efficiency.

Nexus Nexus

A collaborative ecosystem of OEM’s, Asset Owners, and Engineering Firms

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